It';s a simple question of principle.

I smoke, but I dont wish to encourage others, especially the younger generation, to do so.

So.

When I was asked, as my first task at a new agency, to work on a cigarette brief, I said no.

They thought about firing me, then realised how good I was and decided not to..

If they had, I'd have accepted it.

A principle aint a principle until it costs you money.